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BESIG conference, Sitges
November 13, 2015 - November 15, 2015
The term ‘Blended Learning’ (BL) means different things to different people. Moreover, attempts to create a blended Business English course often fail. Why?
This talk first explores the roots of BL within the corporate world; summarises what the research says; presents key definitions and dimensions of the term, and provides some working models of BL (e.g. a ‘dual track’ approach).
Secondly, I list the main reasons why teachers and organisations wish to blend; the challenges; and the critical factors in making BL work.
Finally, I present an innovative step-by-step framework for business English organisations / freelance teachers looking to develop their own blended courses. It will enable practitioners to make informed choices: e.g. between common learning platforms, and between commercially-digital material vs creating your own content.
Attendees will leave with a clear idea of how to create a successful, BL course for a range of common business English contexts.